CONTENT – LUCITA

CONTENT MADE HAPPY

The English language is a little nutty.

Shift emphasis from one syllable to the other and the whole meaning of the word changes.

Do you prefer to be content or happy?

The real question is, does your content bring your audiences joy?

If it doesn’t, your mama—or your CEO—won’t be too thrilled with you.

Content is a Warrior Queen

We all know who really runs the palace. But it’s not enough simply to be Queen. Leadership is earned, not given.

Your vision needs to stretch far into the horizon—every word you speak reflect confidence in that vision, and your reputation precede you with fierce brilliance.

Your story needs to stay true to your core, through uncertainty, chaos, or fear. It’s easy to do well in good times—but can your ship sail through stormy seas?

And remember that your competition is watching. Stay sharp.

If you build it... build it right.

Content design is a big thing now. Does our content look cool, does it get us likes and followers? How much more can we stuff into our platforms?

But that’s like finding random pieces of furniture and artworks to decorate your house—or worse, mask the fact your house was built wrong to begin with.

You need someone who gets both art and architecture. Data and algorithms. Literature and high tech. People and products.

We’ll help you design your house from within, with a voice, a message, a narrative. That’s how they’ll know it’s you, wherever they see you. The algorithms will notice, too.

All you need to do is get in touch.

Cultivate your garden

For a good harvest, you start with prime seedlings. You plant them in rich soil. Give them water, sunlight, and the right balance of pollinators and pest predators. You might even bring in a few other plants and trees, so your garden doesn’t produce just one type of fruit or flower.

Ok, so you’ve got a cornucopia of content—videos, blogs, newsletters, social posts, web pages, maybe a podcast, too. But you still need that narrative arc that tells the Story of You. Without it, it’s just a basket of ingredients.

Let us tend your garden for you.

WHAT THEY SAY

UNEXPECTED & FROM THE HEART

“We really appreciate not only the excellent quality of your work, but also your collaborative spirit, flexibility and dedication...
you really do extraordinary work.”

“Birgitte was instrumental in hosting the main stage sponsored sessions at the 2022 Tesla Takeover, the largest Tesla owners event in North America. She has a knack for drawing out the important stories and key messages from each panelist in an emotionally intelligent way.”

“Birgitte is a very thoughtful, talented writer. She’s very passionate about what she does, and it shows in the strong quality of her work. She scaled up our content marketing – she not only had to develop compelling content herself, but also strategically guide the overall narrative across a steady cadence of content.

She did the little things to make it operationally smooth, a testament to her ability to orchestrate a whole team of content writers to create extraordinary work.”

“Birgitte is among the most talented writers and storytellers I've worked with. She brings her journalistic skills and innate curiosity to the table to craft content--even for technical audiences--that is deeply thoughtful and engaging.”

“We think you're fabulous... I mean that very seriously. Thank you and your team for all of the hard work.”

“We wanted to report to you from the worldwide premiere of the Orientation Video and tell you how beautifully it was received and to thank you again for working with us to create something that I think we both agree is just going to be a phenomenal tool for JDC.”