Birgitte wrote a veritable highway's worth of materials for General Motors' Cadillac line of vehicles.

  • Tech specs for current as well as concept models
  • Ad copy for print and web, including Cadillac's sponsorship of the PGA Tour
  • Concepts and copy for rich media ads
  • Pop-up demos
  • Web pages
  • Correspondence to dealers and customers for Cadillac's custom built cars program






*Please note that the company mentioned on this specific page was not a client of LUCITÀ, but rather the client of an ad agency Birgitte worked with in the past.  The work described here is intended to display the breadth of expertise and experience of our team.