In 2005, we published The Colors of Perception, a 130-page report on social responsibility in the media and communications (M/C) sector in the United States. The report discusses perception, a fundamental element in the M/C sector that has thus far been largely overlooked, examines how perception impacts the relationship between an organization and its communications efforts, explores what actions organizations take to ensure they're communicating responsibly, and proposes a path toward possible solutions.

It also features frank, extensive interviews with leading figures in sectors ranging from climate science and technology to financial services and mainstream news media:

  • Amy Domini, Domini Social Investments
  • Andy Revkin, The New York Times
  • Ben Cohen, Ben&Jerry’s
  • David Wecal, Pricewaterhouse Coopers
  • Gillian Caldwell, WITNESS
  • Jeff Dvorkin, NPR
  • John Paluszek, Ketchum
  • Kim Spencer, Link TV
  • Michael Braungart, MBDC
  • Ross Gelbspan, Pulitzer Prize-winning author
  • Dr. Stephen Schneider, Stanford University

Funded and produced completely inhouse by LUCITÀ, The Colors of Perception sold to countries as far away as Australia.


Below is the cover of the report. 

colors of perception