strategy

pelago logoPelago, a cool web development firm on the West Coast, hired us to help them develop and implement a marketing & communications strategy for their flagship product, Intervals.

Intervals is a web-based time and task management system designed for communications companies, creative agencies, web design shops and other small businesses. It's got a super-intuitive user interface, powerful reporting capabilities and other business-critical functions. We know because we've used it ourselves.

intervals logo

 

 

 

 

We developed a strategic plan, which we then executed in collaboration with the guys at Pelago, providing writing, editing, and research services along with strategic consultancy and conceptual development. Materials produced include:

  • staff bios
  • customer stories
  • press releases & news alerts
  • media kit
  • the Pelago newsletter
  • web pages and other web content
  • HTML email content
  • case studies
  • factsheets
  • ghost-written and marketing articles