strategy

Maio & Company is a strategic branding consultancy in New York City, run by Elsie Maio. Elsie developed the SoulBrandingSM framework, an innovative approach to merging branding and corporate responsibility that was the culmination of five years of research and two decades of Elsie's experience counseling senior executives at Fortune 100 companies.

We worked with Maio & Co to help the company improve and enhance their corporate communications and marketing materials, including management biographies, client stories and the company media kit. We provided strategic consultancy and research on speaking and media venues, on corporate voice, tone and presentation, and other elements essential to the positioning of the company's services and value to its clients.

We also produced a photo shoot for Elsie; the photos were professional headshots for use in her corporate materials.


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