strategy

Central America Today was the first English-language business publication about the Central American region targetted to the international business community. Focusing on business, trade, investment and tourism, the magazine published bi-monthly until 2008.

Looking for a bilingual team with experience in business English and journalism, the magazine hired us to help them edit their very first issue—and then kept us on to the very end, when the global economic meltdown took it down with everyone else forced out of business.

It was a good run, as they say in the biz... we edited the articles, advised their editorial and writing staff as they refined the focus and direction of their stories, and we were instrumental in the introduction of stories about CSR and sustainability in Central America Today's line-up.