tsunami site


On December 26, 2004, a shockwave reverberated around the world. The Asian tsunami took a quarter of a million lives and impacted countless thousands more.  Watching the news, we were struck by the incessant flood of images of death and destruction washing over the airwaves. So we decided to do something different.

We wanted to celebrate the strength and resilience of the human spirit, in the face of utter hell. A photojournalistic living tribute to the survivors of the tsunami, so that the world would never forget how bright and fierce the will to survive burns deep inside the human soul.

We brought the idea to ICLEI, one of our clients, who immediately jumped onboard and helped to fund the project.  We sent our top photographer, Daniel Root, to Asia to photograph those precious moments of core inner strength, resilience, and yes even laughter, of those who lived to rebuild—moments too often ignored by mainstream media.

Of the 4500 images Daniel brought back, we selected the 279 most powerful images and built a living site, dedicated in eternity to the spirit of life.  Visit the live site.